ISPIXEL

Isaac Santillan

Graphic Designer

SUMMARY OF QUALIFICATIONS

Graphic Designer with experience in mobile advertisement, print, packaging, label design, corporate identity and 3D. Very detail oriented with a keen eye for consistency on existing brand. A team player with strong ability to perform independently, thrive in a fast-paced environment, manage multiple cross-functional projects, and deliver with the highest quality, under tight deadlines.

TECHNICAL SKILLS

Advanced user of Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Lightroom, Dreamweaver), Cinema 4D, HTML, CSS, Invision, Sketch, Soundbooth, Prysm ID, Microsoft Excel, Power Point and Word, Keynote, Numbers; Familiar with: Slack, Asana and Camtasia Studio.

WORK EXPERIENCE

MZ, Palo Alto, CA
2D Marketing Artist. Mar 2017 - Present
• Collaborate in the design process by offering multiple solutions in conceptual models, layouts, themes and typography.
• Generate creative projects, including advertisements of varying sizes and themes to be leveraged across major ad publishing networks and App Stores.
• Review and adjust sales art assets for all creatives to maintain a high standard of aesthetics.
• Layout of new and existing marketing collateral following corporate branding and style guidelines.

Manage.com, Mountain View, CA
Sr. Graphic Designer. Jun 2013 - Feb 2017
• Created new display and interactive mobile ad concepts for high profile clients; taking into consideration information such as past ad performance data, client brand guidelines, and current best practices.
• Designed engaging creatives that boosted 40–50% Click Thru Rate and Install Rates of some of the world's top mobile gaming companies.
• Created stationary designs such as sales presentation folders, business cards and return to sender labels.

Stryker Neurovascular, Fremont, CA
Label Designer Specialist. Dec 2012 – May 2013
• Designed FDA regulation-approved medical device labels with PRYSM ID software.
• Collaborated with marketing, technical writers and product management during design stages.
• Part of a team in charge of the conversion from Boston Scientific label format to Stryker label format.

Ispixel, San Francisco Bay Area,CA
Freelance Graphic & Web Designer. Jun 2006 - Dic 2012
• Created visual designs that effectively communicate product function and brand identity, including design, color palettes, typography, animation, user interface assets and icons.
• Designed, developed, and maintained static and/or dynamic web sites using HTML and CSS.
• Aligned and Optimized site functionality, navigation and interaction with client’s corporate goals.

FriendFinder Networks, Sunnyvale, CA
Jr Graphic Designer & Online Marketing Coordinator. Mar 2007 – Apr 2009
• Created eye-catching designs for existing and new ad campaigns resulting in 20–30% increase in Click-through rate.
• Led daily trafficking and optimization of creatives according A/B testing.
• Managed setting and implementation of new CPA, CPM, CPC campaigns.

Medley, Palo Alto, CA
Marketing Assistant. Oct 2006 – Mar 2007
• Responsible for cost updating ad campaigns, as well as closing out costs at the end of the month.
• Created Excel-based “Low ROI” alert system. The system generated campaign status and notification reports on domestic and international traffic variations for media buyers, which allowed them to make more informed decisions on current and future campaigns.

EDUCATION

The Art Institute of California
Graphic Design.
Class of 2014


Universidad Tecnologica de Mexico
BA in Business Administration.
Dec 2002


College Of San Mateo
Fall 2004 – Fall 2006
Photography, web design, and graphic design.

A good Design is driven by needs and defined by constrains

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